Brand

Camp America

Creating an industry first, look behind the curtain of the global Camp America program.

Brand

Camp America

Creating an industry first, look behind the curtain of the global Camp America program.

Project Overview

Feel Good Films were commissioned to create two documentaries which followed the journey of a Camp America applicant and also First Timers participating in the Camp America Program.

Uncovering how they discovered the program to returning home from their 3 month experience. Two authentic stories which takes you behind the scenes on the transformative experience this program offers for applicants all around the world.

“The Real Camp America: Phoebe’s Story” achieved a remarkable 64% viewer retention at the 30-minute mark, a significant feat in today’s short attention span era. Additionally, 71.2% of traffic to the film came from the Camp America homepage, showing it attracted and kept viewers engaged. On social media, it expanded reach, especially among young women aged 18-24, who made up the majority of the viewership. 94.9% of the watch time came from non-subscribers, highlighting the documentary’s success in attracting new interest. Both films obtained over 40,000 views within their first week of launch.

From start to finish, the team were exceptional. They took the time to understand our goals and delivered a final product that exceeded our expectations. The crew were fun, professional, and knew how to strike the perfect balance, bringing great results. They captured our brand’s ethos perfectly. The documentary brought back many memories for our staff, and we’re over the moon with the outcome.Highly recommended!

Katy Yucel - Head of Marketing