Stories That Travel Further

Bringing together four schools for students aged from three months to 19 years, Queen Ethelburga’s Collegiate offers an extensive educational experience within one community.

The Collegiate wanted to strengthen its international recruitment by showing prospective families not only what students experience while attending the school, but where that experience could eventually take them.

Although Queen Ethelburga’s had previously explored video, its alumni stories had never been placed at the centre of a dedicated campaign. Together, we saw an opportunity to turn real student outcomes into compelling evidence of the school’s long-term impact.

Three Alumni. Three Different Journeys.

Feel Good Films created three alumni films spanning sport, academic achievement and creativity.

Working closely with each contributor, we explored their individual journey—from their time at Queen Ethelburga’s to the careers, achievements and ambitions that followed.

Each film has its own personality, but together they demonstrate the breadth of possibilities available to students. Rather than relying on traditional promotional claims, the campaign allows former students to communicate the school’s impact through their own experiences, memories and successes.

Their stories provide prospective families with an authentic picture of how Queen Ethelburga’s helps young people discover their strengths and prepare for life beyond school.

Bringing the Complete Experience Together

Alongside the alumni campaign, we created a holistic boarding film that introduces international families to everyday life at the Collegiate.

The film captures the relationships, activities and sense of community that shape the boarding experience, helping families understand how students are supported while living and learning away from home.

Together, the alumni stories and boarding film create a fuller picture of Queen Ethelburga’s—from the experience students have today to the futures they can build tomorrow.

The result is a versatile international recruitment campaign rooted in genuine stories, meaningful outcomes and the distinctive character of the Collegiate.

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