In response to recruitment challenges during the peak of COVID, Feel Good Films partnered with Old Vicarage School to enhance their marketing efforts. Recognising the school's incredible story and community, the collaboration aimed to bring their values to life through film, with the goal of increasing parental enrollment. The result was a successful creation of a new school brand film, complemented by an 8-week paid campaign that significantly boosted inquiries, totalling £750,000 in student value.
The positive community feedback affirmed the alignment with the school's vision. Old Vicarage School now views video as a vital component of their ongoing marketing strategy and continues to work with Feel Good Films to create additional productions from existing footage, sustaining local interest in the school.
"I was very happy with the support we received from Feel Good Films. we enjoyed dealing with the team – their professionalism, but also calm, relaxing and reassuring style filled us with confidence. Working with the film crew was an enjoyable experience and easy. The team showed professionalism and great care throughout the project. They were also excellent at putting the children at ease.
The final videos captured the school’s ethos and values excellently and we had a very positive response from our school community. The best feedback was that we and others who viewed it and know the school commented on how genuine the brand film was and how well it had captured the true ethos of the school."
Matthew Adshead - School Proprietor
The Old Vicarage School - Our Story
The brand film telling the story of the Old Vicarage School.
Old Vicarage School - ISI Report
A take on the ISI report, told through the voices of the children who are directly impacted.