Cheam School

A year-round content partnership built around school life

Project Overview

Cheam School is a leading co-educational prep and pre-prep school in the Berkshire countryside. With a strong emphasis on character, community and giving every child the confidence to flourish, the school needed an ongoing supply of content that could bring its distinctive atmosphere to life throughout the academic year.

Through our Evergreen Plan, we work with Cheam as its long-term film partner, creating fresh, purposeful content for the school’s website, admissions campaigns and social channels.

The brief

Cheam wanted to move beyond commissioning individual films in isolation and adopt a more consistent approach to video.

The school needed content to support different moments in its calendar, from welcoming families and introducing its new Head to promoting Open Days and keeping its website and social channels current.

The challenge was to create a varied suite of films while maintaining a consistent visual style and an authentic sense of the warmth, energy and character of the school.

Our approach

Our Evergreen Plan allows us to return to Cheam throughout the year, capturing school life as it evolves and creating content around the school’s changing priorities.

The partnership began with a new welcome film featuring Head Nick Milbank. Combining his perspective with natural footage of pupils, staff and everyday school life, the film provides prospective families with a warm and personal introduction to Cheam.

Alongside this, we created dedicated Open Day edits designed to encourage prospective families to visit the school, supported by shorter social films that provide regular, engaging content across Cheam’s digital channels.

We also produced a library of moving website banners, allowing the energy and atmosphere of the school to be experienced across key pages from the moment a visitor arrives.

The outcome

Rather than relying on one hero film, Cheam now has a growing bank of versatile content that can be used across its website, admissions activity and social media.

The Evergreen partnership gives the school a consistent visual identity while ensuring its content remains relevant throughout the academic year. Each filming visit is carefully planned to deliver multiple assets, helping Cheam gain greater long-term value from production while responding to new priorities as they arise.