Project Overview

Feel Good Films partnered with The Lyceum School to create a suite of films that could bring the school’s distinctive approach to education, creativity and community to life for prospective families.

Based in the heart of the City of London, The Lyceum is a co-educational school for children aged 4–11, with an educational approach built around developing a love of learning and encouraging children to be kind, confident, creative and community-minded.

At the centre of the project was a new flagship brand film — designed to capture the energy and personality of everyday life at The Lyceum and give families an immediate sense of what makes the school different.

Rather than relying heavily on explanation, we wanted families to see the school in action: the relationships between pupils and teachers, the excitement of learning and the confidence and creativity of the children themselves.

Alongside the main brand film, we created a series of subject-specific films, allowing the school to take prospective parents deeper into individual areas of its curriculum. These provided a platform to showcase the breadth of learning at The Lyceum while giving teachers and pupils the opportunity to communicate the passion behind individual subjects.

We also produced a dedicated Headmaster Welcome film, creating a warm and personal introduction to the school and an opportunity for its leadership to articulate The Lyceum’s ethos, educational philosophy and ambitions for every child.

Together, the films created a flexible library of content that could support families at different stages of their admissions journey — from discovering The Lyceum for the first time through to exploring its curriculum and hearing directly from the Headmaster.

The result is a collection of films that captures not only what children learn at The Lyceum, but the enthusiasm, creativity and sense of adventure with which they learn it.

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